No current plans to add demographic targeting to Google Adwords.

29 Jul, 2008

Google Adwords

Google Analytics

QRCE

In an answer to my question whether Google will add demographic targeting to Google Adwords, Elias Darwish Google’s Account Manager MENA ( Middle East and North Africa) region, said that there are no current plans, but he said that in YouTube, google identifies demographic info, for example age groups of certain types of videos, which advertisers can target.

Talking during a seminar titled “The Art of Online Advertising, Adwords and Analytics“ Darwish added that YouTube demographic data is collected from the users profiles and offline studies.

Elias Darwiche google Account Manager MENA region

The Seminar which commenced yesterday in Amman-Jordan, was organized by the Queen Rania Center for Entrepreneurship (QRCE) and Google (Do you need a link to goole? then google it :D ), where Darwish gave an overview of Google’s Adwords and Analytics.

elias darwiche

Google The Art of Advertising semniar

Adwords is a Pay-Per-Click (PPC) self service advertising solution from Google, where advertisers can advertise using text ads displayed on Google search results in context to the keywords they chose after bedding on them. Ads can also be shown on Google partners of publisher and on other search engines such as Ask and AOL.

Adwords which is responsible of most of Google’s revenues( $16.4 billion in 2007 ), has many targeting options, such as language (including Arabic), and country, while in Europe the targeting can be up to the city. Adwords also offers image and video ads with CPM bases.

Google Analytics which ArabCrunch use, is a free service to websites and blogs owners, that offers visitors behavior and analysis.

During the seminar Darwish said that Google’s online human police–the guys who monitor and ban spammers- will be in operation soon in the Arab world, .

Here are some of the other important points Darwish mentioned in the seminar:

  • One year ago there were only a couple of thousand of ads on Adwords in the Arab region, but today it has increased dramatically.
  • Internet users in Jordan in 2006 was 715 k, in 2008 they will be around 1.4 million.
  • Google serves 1 Billion Search Query per day.
  • 118 billion email and IM sent per day using Google’s Gmail and GTalk.
  • 10 hours video uploads each minute to YouTube.
  • Arabic is part of Google’s 40 languages initiative and it ranks 6th.
  • Adwords supports Arabic and has a growing publishing partners in the Arab world.
  • Click-Through-Rate (CTR) -CTR is ad clicks rate to impressions- for Adwords in the Arab world is over 20%.
  • DoubleClick the leading advertising platform which Google bought last year, will be integrated with Adwords.

Darwish also give some Adwords optimizing techniques, for example the advertise should chose keywords relevant to his business and the ad text, and if an advertiser chose many keywords, and his CTR is low he will be charged higher rates.
Google has an algorithm that checks the keyword, the ad’s words, and the words in the landing page of the ad, which all should have matching word.

In the Arab world, Adwords compete with 2 of the regions home grown self service advertising solutions: Kalemat (Arabic for words), from Araby a leading Arabic search engine owned by Maktoob group , and AynaAD from Ayna,  the first search engine in the Arab world.

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  1. Dany El-Khoury  |  July 30th, 2008 at 8:20 AM #

    m aproud of u my cousin
    bon courage
    vers le meilleur
    dany

  2. Murshed  |  July 30th, 2008 at 8:55 AM #

    i am using FF and Arabcrunch hangs after loading the page .. it reads js.sitemeter.com at the bottom and i need to click on the back button and stop loading before it ends to be able to read the page …

    is this thing related to Google Analytics?

    i tried Adwords for arabic and english adds .. to be honest the English adds didn’t work well .. the results were not good .. many people viewed the ads but a small fraction clicked on them .. although i’ve selected countries like the US and others ..

    but the arabic adds were perfect compared to the english ones .. it was a translation of the english and targeted Saudi and Egypt .. the results were very good .. prices per click was also better than the english version ..

    just thought to share my experience:)

  3. Gaith Saqe  |  July 30th, 2008 at 10:42 AM #

    Thank you Murshed, the problem happened when i tried to embed flash objects to this post, we are working to fix this problem, i am sorry for any inconvenience.

    As for Adwords, did u chose the right keywords relevant to your business? the same for your text ad?

    PPC in arabic is cheaper bc there r much less advertisers compared to English.

    I have emailed Mr.Darwish hope he will answer your Adwords comment soon.

  4. Crunching TechCONNECT | ArabCrunch  |  July 31st, 2008 at 12:01 AM #

    [...] At least 2 of QRCE sponsors attended the event, Wassef Masri Managing Director, Telecom and IT Service of Optimaiza Solutions the first publicly traded IT company on Amman Stock Exchange. And Elias Darwish Google Account manager MENA who was the speaker at the Art Of online Advertising Seminar I covered here. [...]

  5. Gaith Saqer  |  July 31st, 2008 at 11:49 AM #

    @Dany El-Khoury he is your cousin?

    @Murshed as you can see i have fixed the problem, but temporary.

  6. Elias Darwish  |  August 12th, 2008 at 3:42 PM #

    @ Murshed
    Hi Murshed, I understand that you were having difficulties advertising using English Ad Text, it gets hard to diagnose the why’s and what’s but as general rule, we suggest that you target very specific locations (target US by states or cities versus the whole 51 states) also use a comprehensive list of keyword per ad group (versus using tens and hundreds of keywords).

    Check out this help center link: http://adwords.google.com/support/bin/static.py?page=tips.html

    Also from within your account, you can click on help and ask the help of our support team and they will give you tips for your account’s specifics.

    E.

  7. Gaith S.  |  August 12th, 2008 at 4:34 PM #

    Thank you Elias for the tips :)

  8. Murshed  |  August 12th, 2008 at 4:53 PM #

    Thanks Elias for your reply:) i will do some changes and post a new ad soon, will also try with eMapia.com

    Many Thanks

  9. Google Opening an Office in Jordan, Do not Miss this Event: Culture of Google Life Inside, and How to Apply? | ArabCrunch  |  August 16th, 2008 at 3:51 AM #

    [...] different regional job recruitment websites. First it was “The Art of online Advertising (covered here)”    and  “Online Advertising in the Arab World: Impacts and Opportunities” [...]

  10. ArabianMonkey  |  August 16th, 2008 at 7:28 AM #

    interesting. but the enviro looks stiff for a google spirited event ;) even on the serious topic of adwords – why is the speaker in a suit and tie?

    is there a video archive of the talk anywhere online for those who did not attend?

  11. Gaith Saqer  |  August 16th, 2008 at 8:07 AM #

    Nadin it QRCE might post the video on youtube keep following ArabCrunch to know when they ll launch it :)

  12. مدونة عجبني - مشاريع وشركات الانترنت الجديدة » الارشيف » مدير تطوير الأعمال في قوقل الشرق الأوسط ينتقد التقليد وافتقار الابداع في المو  |  August 29th, 2008 at 5:40 PM #

    [...] ” The Art of Online Advertising, Adwords and Analytics”. (قامت مدونة  Arab Crunch بتغطية المحاضرة ). تحدث فيها الياس درويش مدير حسابات [...]

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  14. vadimwr  |  August 30th, 2009 at 2:29 PM #

    Online аукцион – это вид онлайн аукциона, при котором товар или услуга выставляется на продажу по минимальной стоимости. Участники аукционных торгов делают ставки с фиксированным шагом. Победителем интернет аукциона считается участник, сделавший последнюю ставку. Регистрация на интернет аукционе бесплатна + 500 рублей на счет!

  15. | Pretty Women Gallery  |  January 4th, 2010 at 11:55 AM #

    Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.

  16. Cameron Kane  |  February 15th, 2010 at 11:15 AM #

    Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

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